For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide From the Internet the fact that she's pregnant — and it wasn't easy.
Pregnant women are incredibly valuable to marketers. For example, if a Woman decides between Huggies and Pampers diapers, that's a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person's marketing Data is worth 10 cents; a pregnant woman's Data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won't let up
04-27-2014, 12:40 AM
How One Woman Hid Her Pregnancy From Big Data
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