How One Woman Hid Her Pregnancy From Big Data
 

How One Woman Hid Her Pregnancy From Big Data
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For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she's pregnant — and it wasn't easy.

Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that's a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person's marketing data is worth 10 cents; a pregnant woman's data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won't let up

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