Inside the Amazon Black Friday pop-up that isn’t a shop

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Inside the Amazon Black Friday pop-up that isn’t a shop

Inside the Amazon Black Friday pop-up that isn’t a shop

Today is Black Friday. Until very recently in Britain that didn't mean anything at all. We only knew about it as a violent, orgiastic display of capitalism from across the pond in which shoppers literally fought over getting a good deal on a microwave. Well, like it or not, it's landed.

SEE ALSO: Put this durable suitcase at the top of your Black Friday shopping list


And bringing Black Friday in a way they hope will negate the images of angry shoppers stampeding each other to death is Amazon. As a delivery service they realise that their platform allows people to escape the kind of Black Friday bedlam we're familiar with, but this comes with a drawback — you can't try out the thing you want to purchase because it's not physically there. Read more...

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