Inside the Amazon Black Friday pop-up that isn’t a shop
 

Inside the Amazon Black Friday pop-up that isn’t a shop
https://i.amz.mshcdn.com/KSc_10-v4qM...041f5f5234.jpghttps://a.amz.mshcdn.com/assets/feed...8be198fb13.jpghttps://a.amz.mshcdn.com/assets/feed...6a4ca77139.jpg
Today is Black Friday. Until very recently in Britain that didn't mean anything at all. We only knew about it as a violent, orgiastic display of capitalism from across the pond in which shoppers literally fought over getting a good deal on a microwave. Well, like it or not, it's landed.

SEE ALSO: Put this durable suitcase at the top of your Black Friday shopping list


And bringing Black Friday in a way they hope will negate the images of angry shoppers stampeding each other to death is Amazon. As a delivery service they realise that their platform allows people to escape the kind of Black Friday bedlam we're familiar with, but this comes with a drawback — you can't try out the thing you want to purchase because it's not physically there. Read more...

More about Amazon, Pop Up, Black Friday, Culture, and Consumer Techhttp://feeds.feedburner.com/~r/Mashable/~4/k7O87nCaIJQ