Why is Walmart buying up brands?
Walmart is buying up a lot of brands that don't really feel like Walmart.*
The big box store is reportedly about to close a deal to buy Bo**bos, the men's e-commerce brandRecode reported news of the impending acquisition on Friday. Exactly how much Bo**bos will go for hasn't been confirmed yet.*
The deal would come one month after Walmart bought ModCloth, the quirky women's online retailer. That acquisition came with a host of controversy, since ModCloth was once seen in stark opposition to Walmart — as a small, size-inclusive brand that supported independent designers. Walmart didn't immediately respond to a request for comment from Mashable.* Read more...