Why is Walmart buying up brands?
 

Why is Walmart buying up brands?
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Walmart is buying up a lot of brands that don't really feel like Walmart.*

The big box store is reportedly about to close a deal to buy Bo**bos, the men's e-commerce brandRecode reported news of the impending acquisition on Friday. Exactly how much Bo**bos will go for hasn't been confirmed yet.*

The deal would come one month after Walmart bought ModCloth, the quirky women's online retailer. That acquisition came with a host of controversy, since ModCloth was once seen in stark opposition to Walmart — as a small, size-inclusive brand that supported independent designers. Walmart didn't immediately respond to a request for comment from Mashable.* Read more...

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