Voters are using YouTube for election news in ways you wouldn't expect
LOS ANGELES — YouTube is looking to make its on-demand generation of viewers into a generation with demands. The best way to do that, it recently found: through the most popular creators, whose fans actively seek them out for 2016 election information, believe it or **t.
In the past year, YouTube has stepped up efforts to get viewers and creators more engaged with the election. It's livestreamed debates, sent YouTubers to make videos at conventions, created election-themed sets and most recently launched a "#voteIRL" campaign.
People have watched more than 110 million hours of candidate and issues-related content leading up to **vember, YouTube said. Since the July conventions, more than 200,000 election videos have been uploaded to the platform. Read more...
09-27-2016, 05:30 AM
Voters are using YouTube for election news in ways you wouldn't expect
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