Voters are using YouTube for election news in ways you wouldn't expect
 

Voters are using YouTube for election news in ways you wouldn't expect
http://i.amz.mshcdn.com/ucps-nPhUl7J...ctions__1_.jpghttp://a.amz.mshcdn.com/assets/feed-...50839a8e00.jpghttp://a.amz.mshcdn.com/assets/feed-...32c6f24ba1.jpg
LOS ANGELES — YouTube is looking to make its on-demand generation of viewers into a generation with demands. The best way to do that, it recently found: through the most popular creators, whose fans actively seek them out for 2016 election information, believe it or **t.

In the past year, YouTube has stepped up efforts to get viewers and creators more engaged with the election. It's livestreamed debates, sent YouTubers to make videos at conventions, created election-themed sets and most recently launched a "#voteIRL" campaign.

People have watched more than 110 million hours of candidate and issues-related content leading up to **vember, YouTube said. Since the July conventions, more than 200,000 election videos have been uploaded to the platform. Read more...

More about Presidential Debates, Election 2016, Youtube Creators, Digital Influencers, and Youtubehttp://pubads.g.doubleclick.net/gamp...0&c=1474937077
http://feeds.feedburner.com/~r/Mashable/~4/20lHwY6aK6Q