But its latest challenge is one that may be foreign to pricier industry peers: How to persuade the*bureaucracy-bound providers of government food stamps to undertake the expensive and logistically difficult process of allowing these credits to be used online.
The company, best described as an Internet-only cross between Whole Foods, Toms Shoes and Costco, recently launched a petition to that effect aimed at the U.S. Department of Agriculture with backing from brands like Clif Bar, affordable food **nprofits and celebrities like*Matthew McConaughey and Russell Simmons. Read more...