You can't use food stamps online. This organic grocery startup wants to change that.
 

You can't use food stamps online. This organic grocery startup wants to change that.
http://i.amz.mshcdn.com/K3l4MWZDUFwi...2%2Fthrive.jpghttp://a.amz.mshcdn.com/assets/feed-...50839a8e00.jpghttp://a.amz.mshcdn.com/assets/feed-...32c6f24ba1.jpg
Online organic grocery startup Thrive Market has faced plenty of hurdles familiar to any business trying to break into the difficult online shopping space: low profit margins, tricky distribution, cautious investors.

But its latest challenge is one that may be foreign to pricier industry peers: How to persuade the*bureaucracy-bound providers of government food stamps to undertake the expensive and logistically difficult process of allowing these credits to be used online.

SEE ALSO: 14 food festivals that show how serious America is about food


The company, best described as an Internet-only cross between Whole Foods, Toms Shoes and Costco, recently launched a petition to that effect aimed at the U.S. Department of Agriculture with backing from brands like Clif Bar, affordable food **nprofits and celebrities like*Matthew McConaughey and Russell Simmons. Read more...


More about Thrive Market, Business, and Social Goodhttp://feeds.feedburner.com/~r/Mashable/~4/rreUBVgjmg0