Activision boss sees happy days ahead for 'Skylanders' and toys-to-life

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Activision boss sees happy days ahead for 'Skylanders' and toys-to-life

Activision boss sees happy days ahead for 'Skylanders' and toys-to-life

Skylanders Imaginators is poised to deliver the ****** most ambitious game to date in the same year that Disney Infinity*folded.

Why is this significant? Both are "toys-to-life" games, a category that fuses the thrill of video game interactivity with the more tangible pleasure of amassing a pile of collectible action figures.

SEE ALSO: 'Skylanders Imaginators' lets you create your own custom Skylander


Disney canceled all of its future Infinity*plans and got out of the games business after investments in physical goods — character figurines, primarily — weren't reflected in sales. The games were well-received, but the audience wasn't there. Read more...


More about Skylanders Imaginators, Skylanders, Eric Hirshberg, E3, and Entertainment

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