Activision boss sees happy days ahead for 'Skylanders' and toys-to-life
 

Activision boss sees happy days ahead for 'Skylanders' and toys-to-life
http://i.amz.mshcdn.com/AaTAgVryB4n4...resdefault.jpghttp://a.amz.mshcdn.com/assets/feed-...50839a8e00.jpghttp://a.amz.mshcdn.com/assets/feed-...32c6f24ba1.jpg
Skylanders Imaginators is poised to deliver the ****** most ambitious game to date in the same year that Disney Infinity*folded.

Why is this significant? Both are "toys-to-life" games, a category that fuses the thrill of video game interactivity with the more tangible pleasure of amassing a pile of collectible action figures.

SEE ALSO: 'Skylanders Imaginators' lets you create your own custom Skylander


Disney canceled all of its future Infinity*plans and got out of the games business after investments in physical goods — character figurines, primarily — weren't reflected in sales. The games were well-received, but the audience wasn't there. Read more...


More about Skylanders Imaginators, Skylanders, Eric Hirshberg, E3, and Entertainmenthttp://pubads.g.doubleclick.net/gamp...0&c=1467210409
http://feeds.feedburner.com/~r/Mashable/~4/WvlQ6AzBxrs