"Apricot juice is the most preferred drink during Ramadan especially for iftar (breaking of the fast). I also buy berry juice," said Hassan Shatery, a resident of Jeddah. He said he typically buys Apricot juice by the carton during Ramadan for his family of seven, each of whom usually drink three to four cups a day. For the Shatery family, the juice embodies a sense of spirituality associated with Ramadan and is one of the long standing traditions in the Muslim world.