Why Music Is an Effective Millennial Marketing Tool
Today, millennials make up 25% of the U.S. population (that’s 77 million people), and their eco**mic spending power is $1.3 trillion dollars, according to PTTOW. In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socioeco**mic conditions and new cultural **rms. In the past decade, one of the most helpful tools used to address the **nlinear path to connecting with this demographic has been music.
Music is powerful because it is content, and it stimulates social interaction and drives loyalty. Disruptive streaming tech**logies and the onset of multi-screen user behavior have forced drastic shifts in the use of Music as a Marketing Tool by Music labels, entertainment companies and brands across multiple consumer categories. Read more...
06-13-2014, 06:01 AM
Why Music Is an Effective Millennial Marketing Tool
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