MUMBAI—Thousands of Products were pulled from Amazon.com Inc.’s India website Friday—the first direct impact from the country’s new E-Commerce rules, a day after warning the restrictions would hurt its business there.
India’s new restrictions, which went into effect Friday, were designed to help local retailers better compete against foreign-owned giants like Amazon and Walmart Inc., as the E-Commerce market is poised to boom in the country. Amazon warned Thursday that India’s restrictions could crimp revenue this quarter…