The car company ran an Interactive PSA called "Eyes on the Road" at a movie theater in Hong Kong recently. The ad begins With a first-person perspective of Driving a car on an empty road. The theater then uses a location-based broadcaster to send texts to the moviegoers, while the Driving footage continues to play
While audience members are busy checking their phones, the vehicle on-screen crashes, jolting the crowd into realizing their Texting and Driving mistake Read more...