Netflix tests new price increase strategy for 'Ultra' subscription plan

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Netflix tests new price increase strategy for 'Ultra' subscription plan

Netflix tests new price increase strategy for 'Ultra' subscription plan

Netflix price changes are always controversial. But luckily, it looks like the streaming company's latest strategy for getting more money out of users won't affect most of us (for now).

The streaming giant confirmed to CNET that it has been testing out a new tier for its pricing models for select users in Europe: a €16.99 per month "Ultra" subscription plan, which would provide exclusive access to HDR (high dynamic range) content.

SEE ALSO: Moms really, really love Netflix


"We continuously test new things at Netflix and these tests typically vary in length of time," Netflix spokeswoman Smita Saran told CNET. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix." Read more...

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