It's the standard Velveeta shells spiced up with crown-shaped pasta fit for any cheese queen. "Who wants to be a princess when you can indulge in creamy Velveeta Crowns & Cheese and eat like a queen?" the press release boasts, immediately speaking to our souls. The crown-shaped pasta comes in a Gold box with a regal spoon, but you won't find it at your local grocery store. The first 800 people to enter on Royally Treat Yourself from May 15 through May 16 will receive the shiny package.