These startups pitch in freezing water to get sweet, sweet funding

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These startups pitch in freezing water to get sweet, sweet funding

These startups pitch in freezing water to get sweet, sweet funding

You’ve likely heard of an elevator pitch, but have you heard of an ice hole pitch?*

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Polar Bear Pitching, as it’s called, is perhaps the most extreme form of startup pitch competitions. Participants withstand snow, ice, and sub-zero temperatures for an opportunity to win €10,000, among other prizes. There is no time limit, but there is one catch: Entrepreneurs must stand waist-deep in the Baltic Sea for the duration of their pitches. Talk about motivation to keep it short.



Russian entrepreneurs from Tusion keep it professional in the ice hole.

Image: ERICA SWALLOW / henri luoma Read more...


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