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05-13-2014, 06:54 PM
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For Marketers, 'One-Size-Fits-All' Doesn’t Fit in Latin America
   The world’s biggest brand marketers are seizing the opportunities that LatAm presents as a booming and emerging digital market, but many of them make the mistake of taking a one-size-fits-all approach to the entire region Effectively scaling a brand in LatAm requires — at a minimum — a critical understanding of cultural nuances, a keen awareness of differences by country, k**wledge of formality of tone of voice, and comprehension of the intricacies of each country’s legalese and history See also: 13 Tech Companies That Set Up Shop in Latin America Localized and even regionalized campaigns have proven successful in influencing LatAm markets, as evidenced by brands including McDonald’s, Coca-Cola and PUMA. Read more... More about Marketing, Latin America, and Brandspeak ??????? ??????: For Marketers, 'One-Size-Fits-All' Doesn’t Fit in Latin America || ??????: rss || ??????: اسم منتداك
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