On Sunday night, car manufacture Dodge sparked a might backlash on social media for a tone-deaf Super Bowl ad that used excerpts of a speech by Civil Rights icon Martin Luther King, Jr. By Monday morning, someone recut the ad, wielding King's words against the car-making giant.
Dodge's ad used excerpts of King's famous "Drum Major Instinct" speech, given just two months before his assassination, and it backfired. Badly.*
But one savvy internet user realized that the speech also had some coarse words from King for advertisers and so, to make perhaps the most firm point possible how off-the-mark the ad was, recut the original version of the Dodge using those excerpts, like the one below. Read more...
02-06-2018, 12:50 AM
Super Bowl commercial recut to include Martin Luther King Jr's real thoughts on ads
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