Tide Pod craze shows there's such a thing as bad publicity

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Tide Pod craze shows there's such a thing as bad publicity

Tide Pod craze shows there's such a thing as bad publicity

It's the year 2018 and every advancement in our society has been stifled by the consumption of Tide Pods.*

The desire to eat a laundry pod—specifically Tide's detergent product, packaged in plastic dissolvable packets—has taken over the internet for better or for worse. It's popped up on pizzas and been recreated as edible donuts, and tweets regarding the consumption of the pods have gone viral countless of times. YouTube even started pulling videos of people eating them (please, for the love of laundry, don't eat Tide Pods).*

Brand awareness has probably never been higher for Tide than it is today, but the whole idea that "there's no such thing as bad publicity" doesn't quite work in the age of the internet anymore—and whether or not the 7-year old product will survive is unknown. So what's Tide to do next?* Read more...

More about Brands, Tide, Tide Pods, Tide Pod Challenge, and Culture

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