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Lego is bringing brick-building games to China
![]() ![]() ![]() China, rejoice: You're about to have an internet full of Lego.* The Lego Group is hooking up with Chinese technology conglomerate Tencent; the pair of companies say they'll collaborate "across a broad range of digital content and digital platforms" to create Lego games for Chinese children.* SEE ALSO: This Lego machine wants to ice your Christmas cookies for you A few plans are in the works. The companies will produce a Lego "video zone" on Tencent's video platform. They will also develop Lego Boost, an online tool that will let kids recreate their Lego creations online.* Lego and Tencent will explore bringing Lego Life, a Lego-centered social network currently available on the iOS App Store and Google Play, to China, but the plan is to create more online Lego games of all shapes and sizes.* Read more... More about China, Lego, Legos, Tencent, and Tencentw |
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