Why
AT&T’s newest data cap
scheme may be
even worse than you think

AT&T has been billing its
potential "sponsored data" initiative as a big win for its subscribers, since it will let them consume
data from their favorite websites and apps on an unlimited basis as long as those apps and websites "sponsor" their
data by paying
AT&T a fee.
However, GigaOM's*Antonios Drossos makes a compelling case that schemes such as this are even more of a threat to the open Internet than even the Federal Communications Commission's heavily criticized plan to allow ISPs to create Internet "fast lanes" where big companies can pay to have their data delivered more quickly than over the standard Internet.
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