2 guys named their company Steve Jobs Inc. — and got away with it

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2 guys named their company Steve Jobs Inc. — and got away with it

2 guys named their company Steve Jobs Inc. — and got away with it

Steve Jobs was many things, but trademarked he was not. At least, that's how a court ruled in a two-year-long legal battle between Apple and the company that can now officially call itself Steve Jobs Inc.*

Steve Jobs Inc. was founded by two Italian brothers, Vincenzo and Giacomo Barbato, according to Business Insider Italia(via Quartz). The brothers told Business Insider that as aspiring innovators, they hoped to name their company after the most excellent innovator, Steve Jobs. *

SEE ALSO: Aaron Sorkin on the Steve Jobs Film: He's Part Hero, Part Antihero


The company registered its name in 2012, with what is now the European Intellectual Property Office. That same year, Apple fought the trademark application.* Read more...

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