A December poll from Morning Consult asked 2,200 folks about their opinions on Star Wars movies, then cross-tabulated that with their demographics and political preferences. We'll be pulling details out of this poll for weeks; but for now, let's concentrate on the characters.
The poll asked respondents their opinions on 25 major characters from the saga. Leia came out on top with a 73% favorability rating — although Luke Skywalker, Chewbacca, Yoda and R2-D2 were all within 2% of her, which happens to be the poll's margin of error.* Read more...