Amazon launches in Australia, and it's about freaking time

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Amazon launches in Australia, and it's about freaking time

Amazon launches in Australia, and it's about freaking time

It's finally happened.

After a very soft launch on Nov. 23 had Australians wondering if they'd see Amazon up and running before Christmas, the company has finally, officially launched in Australia.

SEE ALSO: Amazon's Alexa and Echo to finally launch in Australia and New Zealand


One of the biggest things to happen to Australia's retail sector, Amazon's website has switched over from a Kindle Store presence to its fully fledged Amazon.com.au, with millions of products now ready for eager Christmas shoppers across more than 20 categories.*

It's a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia.*Local retailers like David Jones and Myer have been scrambling to launch their own "premium" in-store services and price matching strategies or revamped online stores ahead of Amazon's arrival. Read more...

More about Business, Australia, Amazon, Amazon Australia, and Business

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