Apple takes a huge shot at Samsung in latest print ad Over the past few years, Samsung built a smartphone empire by creating a massive handset portfolio spanning all sizes and price points, and by spending billions to promote its devices. Of course, a healthy chunk of that cash has been spent on the many, many Samsung ads that spend more*time bashing Apple than*they do showcasing Galaxy phones. Apple is ** stranger to attack ads — its "I'm a Mac" campaign helped put Mac on everyone's radar*— and **w the company has finally taken a shot at Samsung in its latest print ad.