Here's the name of that underwhelming new Crayola crayon

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Here's the name of that underwhelming new Crayola crayon

Here's the name of that underwhelming new Crayola crayon

After more than five months of excruciatingly unnecessary hype and emotional torture, Crayola has finally revealed the name of the new blue crayon that will replace the now-retired Dandelion yellow color in boxes around the world.



Crafty colorers everywhere — get ready to grip: Bluetiful.

Awful, we know.

SEE ALSO: Behold Crayola's new, thoroughly underwhelming crayon


On Thursday morning at 9 a.m. ET, Crayola made the long-awaited announcement on its Facebook page.

In a livestream that lasted less than two minutes, CEO Smith Holland — joined onstage by 12 children wearing blue crayon shirts — yelled "BLUETIFUL," and the new crayon mascot and her polka dot tights made their first appearance. Read more...

More about Conversations, Art, Children, Blue, and Crayons

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