Searching on Apple Maps is about to get a lot more reliable The search engine in Apple's iOS Maps definitely leaves much to be desired but 9to5Mac's*Mark Gurman reports that the company has made a key move that will make searches on the application much more reliable going forward. One of Gurman's sources says that Apple has recently hired*Be**it Dupin, the former vice president*of Amazon A9´s Search Tech**logy group, to work for "Apple’s search tech**logy team for Maps, the iTunes Store, and the App Store," which makes sense given his extensive background working in search for Amazon.