Anti-AIDS Group Uses Romantic Spotify 'Playlust' to Promote Condom Use

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Anti-AIDS Group Uses Romantic Spotify 'Playlust' to Promote Condom Use

Anti-AIDS Group Uses Romantic Spotify 'Playlust' to Promote Condom Use

Got a hot date? Spotify can be your ***y soundtrack with a curated “playlust” that sets the tone for a busy night with ** an**ying commercial interruptions. Just don’t forget the protection, folks.

In a partnership with Lifebeat, a **nprofit AIDS prevention and education group, Spotify is launching “Playlust,” a program aimed at teens and young adults that will dole out condoms along with codes for free music streaming.

See also: Spotify's New Redesign Is Beautiful and Functional


The safe *** initiative, dubbed, “*** with ** ads and ** HIV” from marketing firm Wing, is showing up this spring in the New York area at music venues and concerts. K**wing that music is a major part of seduction, the campaign strips out the commercials on Spotify so as **t to ruin the mood and arms the target audience with information and supplies. (Better stock up, lovers, since there are eight full hours of free tunes to fill). Read more...

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https://hameed.nwar.uk/vb

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