How major ISPs are reacting to Google Fiber What began as a curious and expensive Google experiment is fast becoming a much-needed catalyst for change in an industry that has long been considered among the most anti-consumer businesses in America. Often characterized by poor customer service and regional mo**polies, pay TV and Internet service providers have continuously raised service prices while also helping to ensure that broadband and TV competition is kept at a minimum. But despite the current state of the industry and its long history, Google Fiber is quickly becoming a disruption that can't be ig**red.