Powerful ad shows generations of black moms teaching their kids about bias

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Powerful ad shows generations of black moms teaching their kids about bias

Powerful ad shows generations of black moms teaching their kids about bias




How do you prepare a black child for the discrimination, hatred, and racism they will experience?*

It's an agonizing question black parents have faced for generations. **w, a new ad is chronicling how they've tackled these heartbreaking yet necessary conversations with their children over the past several decades.

SEE ALSO: How couples use Instagram to spotlight black queer love


The moving ad comes from an unlikely source — consumer goods corporation Procter & Gamble. The spot is part of its My Black Is Beautiful campaign, which was launched earlier this year by black P&G employees to celebrate and support black beauty. Read more...

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