According to Kotaku, the trend hasn't reached worldwide as of yet, but is becoming so popular in Japan that it was covered on 2ch, Japan’s biggest online bulletin board. It's referred to as “drink x hamburger” (ハンバーガーxドリンク or hanbaagaa x dorinku) or “hamburger straw” (ハンバーガー ストロー or hanbaagaa sutoroo). Read more...