Better, **t More: 3 Ways to Maximize Email Marketing Data

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Better, **t More: 3 Ways to Maximize Email Marketing Data

Better, **t More: 3 Ways to Maximize Email Marketing Data

The growing popularity of social media and mobile Marketing has caused many industry leaders to question whether Email Marketing is still a relevant consumer Marketing channel. In fact, Email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers.

While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to Email lists purely to receive coupons, discounts, and deals, Email is emerging as a powerful tool for gathering, analyzing, and applying customer data. Read more...

More about Inbox, Email Marketing, Customer Relationship Management, Big Data, and Focus Groups

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