Campaign promoting Chinese gets one of its slogan's Chinese words wrong

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Campaign promoting Chinese gets one of its slogan's Chinese words wrong

Campaign promoting Chinese gets one of its slogan's Chinese words wrong

Mandarin is hard.

Organisers of a Speak Mandarin Campaign in Singapore were red-faced after they debuted a banner with a slogan, to encourage people to use the Chinese language more in reading and communicating.

However, instead of using the Chinese character for "read" (读), it instead chose one that meant "showing disrespect" (渎).*

SEE ALSO: People are making fun of Airbnb's new Chinese name


So basically, the slogan ended up saying: "Listen, speak, disrespect, write."

The committee unveiled the banner at the launch of the government-funded Campaign on Monday:*


The two characters look similar, and are pro**unced the same way.* Read more...

More about Chinese, Singapore, Chinese Language, Mandarin, and Campaigns

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