That's the finding from a recent comScore report on over-the-top (OTT) content, which says that Netflix commands more viewing time than Hulu, Amazon Video, and YouTube combined.*
The report goes on to reveal that the average U.S. Wi-Fi–enabled household streams an average of one hour and 40 minutes of Netflix content directly to their television on a daily basis. Ranking behind Netflix is YouTube, followed by Hulu, and then Amazon Video.*
But the dominance of Netflix is just the start, as OTT is growing monthly, **w reaching roughly 54 percent of U.S. homes with Wi-Fi in the U.S., making it an official mainstream activity beyond the "Netflix and chill" memes and jokes on social media.* Read more...