"We've built a whole new way to explore the world! See what's happening, find your friends, and get inspired to go on an adventure!It's easy to get started — just pinch to zoom out and view the Map!" a blog post on the update reads.*
The promotional video above shows two friends, hanging out IRL and wondering what to do. So they open Snapchat and see snaps at a concert nearby that conveniently hasn't started yet. So, they go. This is conceivably what Snapchat hopes users will do with this feature. Read more...