Why We're Hardwired to Binge on Netflix
Never before have we been such compulsive multi-taskers, blogging and tweeting using multiple devices and smartphones anywhere and everywhere, from trains to cafes. It seems a little backwards, then, that one of the top post-workday hobbies for many is enjoying the complex storylines of TV ****** such as Game of Thrones, Breaking Bad, and House of Cards, which engross us for hours on end.
A new type of consumer has evolved in recent years - the love child of the Couch Potato and the Channel Surfer - who has been raised on streaming devices and nurtured by entire seasons of shows available at the click of a remote. Read more...