Amazon
faces a
surprisingly strong backlash against Prime price hikes
Amazon is about to raise the
price of its
Prime subscription service from $79 to $99 per year, and although
the increase is likely worth it,
Amazon has been trying to prepare its customers for the
price hike for the past couple months. In January,
Amazon hinted that it may increase the
Prime subscription
price to as high as
$119 per year. With the final
price settling at $99 per year,
Amazon was hoping its customers*
who love Amazon Prime*would be more amenable to the
price increase. It turns out this has **t worked out so well.
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03-18-2014, 10:31 PM
Amazon faces a surprisingly strong backlash against Prime price hikes
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