PITTSBURGH?Sportsnet and the CBC think they?ve struck it big when four million Canadians tune in to the Stanley Cup playoffs. NBC was ecstatic to an**unce average viewership of five million for Monday?s Game 1 of the Cup final between Nashville and Pittsburgh, a 22 per cent increase over Pittsburgh-San Jose last year.But those numbers pale in comparison to the regular audience in China: 22 million.?We have a lot of people,? said Chinese broadcaster Wei Wu, who calls himself Marvin. ?Viewership is **t a problem.?Indeed, the nation of 1.3 billion people has warmed to hockey in a big way and the NHL...
06-04-2017, 11:28 PM
Stanley Cup fever translates well in China
PITTSBURGH?Sportsnet and the CBC think they?ve struck it big when four million Canadians tune in to the Stanley Cup playoffs. NBC was ecstatic to an**unce average viewership of five million for Monday?s Game 1 of the Cup final between Nashville and Pittsburgh, a 22 per cent increase over Pittsburgh-San Jose last year.But those numbers pale in comparison to the regular audience in China: 22 million.?We have a lot of people,? said Chinese broadcaster Wei Wu, who calls himself Marvin. ?Viewership is **t a problem.?Indeed, the nation of 1.3 billion people has warmed to hockey in a big way and the NHL...
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