The company just acquired sleep tracker Beddit, according to a CNBC report. The news organization spotted a change on Beddit's online privacy portal, dated May 8, that alerted the company's customers of Apple's acquisition and that their personal data will **w be gathered in accordance with the Apple Privacy Policy. Beddit also appears to have ******* a page about its Apple watch app from its site. *
The terms of the deal or any details on why Apple wants Beddit's tech weren't disclosed — Apple reps did **t immediately respond to requests for comment about the acquisition. But it's **t hard to guess why a sleep tracking company would be an appealing addition to Apple's offerings — the acquisition adds new branch of functionality to the increasingly health-focused Apple Watch.* Read more...