LeBron James puts Cleveland brewery in check for using his image on Twitter

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LeBron James puts Cleveland brewery in check for using his image on Twitter

LeBron James puts Cleveland brewery in check for using his image on Twitter

After LeBron James pretended to sip a beer, the brewery ran with the viral moment — but King James wasn't happy.*

This is a beef about beer. But it's really a story about social media and the unscripted moments that catch fire online, then gain a life of their own.*

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During his Cleveland Cavaliers' romp over the Toronto Raptors in the NBA Playoffs on Monday, James was fouled on a breakaway. His momentum carried him out of bounds — where he jokingly grabbed a beer from a vendor and pretended to take a sip.*

The beer happened to be a Dortmunder Gold, made by Cleveland's Great Lakes Brewing Company. Photos of the spontaneous comedic moment were shared far and wide on social media.* Read more...

More about Twitter, Cleveland, Beer, Lebron James, and Entertainment

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