Tim Cook once scolded Uber's Travis Kalanick into submission

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Tim Cook once scolded Uber's Travis Kalanick into submission

Tim Cook once scolded Uber's Travis Kalanick into submission

Travis Kalanick, Silicon Valley's bad boy CEO, once had a very uncomfortable confrontation with Apple CEO Tim Cook, who is a grown-up.*

Back in 2015, Uber tried to disguise the fact that the company was secretly tracking iPhones, even if the ride-hailing app had been deleted.*

SEE ALSO: Uber employees seem to think #Undelete is a great idea for graffiti


As a new, oh-so-juicy profile in the New York Times points out, the scheme didn't go over well with Cook.*

Obviously, losing the iPhone market would have been disastrous for Uber, so Kalanick promised to cut it out.*

Before, he had tried to hide the practice—called fingerprinting—by geofencing Apple's headquarters, "a way to digitally identify people reviewing Uber’s software in a specific location. Uber would then obfuscate its code from people within that geofenced area, essentially drawing a digital lasso around those it wanted to keep in the dark." Read more...

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