Facebook fires directly at Snapchat with augmented reality platform, 'Camera Effects'

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Facebook fires directly at Snapchat with augmented reality platform, 'Camera Effects'

Facebook fires directly at Snapchat with augmented reality platform, 'Camera Effects'

During the opening moments of this year's F8 conference, Mark Zuckerberg began showing off the company's augmented reality strategy, and it looks pretty damn amazing.*

First, Zuckerberg an**unced Facebook's new augmented reality platform called Camera Effects Platform. The platform is launching as an open beta starting today, and Zuckerberg showed off a number of examples of what will be possible in the future with the platform.

SEE ALSO: Snapchat needs to evolve—or it'll be brutally slaughtered by Facebook.


The examples included commerce applications that would allow you to tag real world objects and perhaps even sell them.* Read more...

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