The best ads use a celebrity's widely k**wn, but seldom ack**wledged weaknesses to make a point.*
Which brings us to the NBA's most valuable player, Steph Curry, and the new ad that forces him to confront the truth: Nearly everyone in the NBA thinks he's as soft as toilet tissue.*
**, it's **t true. He's 6'3" (that's big in the real world), muscular, and regularly takes the ball into the paint with the NBA's giants. But the "baby-faced assassin" can't get away from the softie tag, so he's leaning into the debate in this new ad for Kaiser Permanente, which includes a weird sci-fi isolation tank and the scariest drowning in your own subconscious sequence since Get Out.* Read more...