#DeleteUber vs. Deleted Uber: Is hashtag activism a farce, or a force?
It was that moment in time, right after Uber CEO Travis Kalanick had defended his choice to be on President Trump's business advisory council which inspired this tweet:*
It wasn't the first time the #DeleteUber hashtag was used—but it was one of the first tweets that looked like it could fuel a movement. Then, Uber turned off surge-pricing during strikes in airports across the country later that same day.*