Pepsi autopsy: How the brand got its commercial so massively wrong

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Pepsi autopsy: How the brand got its commercial so massively wrong

Pepsi autopsy: How the brand got its commercial so massively wrong



The protesters in Pepsi's disaster of a commercial might **t have had a message, but critics certainly do: Worst. Ad. Ever.*

The **w-scuttled spot inspired a monumental flood of derision from all corners of the web on Tuesday. Activists, celebrities and Americans of every political leaning united in roasting Kendall Jenner's tone-deaf answer to centuries-old racial tensions. *

Many saw the commercial as the epitome of Madison Avenue's worsening habit of leeching onto serious social causes with empty corporate posturing. Don't expect that to end with The Pepsi-Jenner Disaster.

"It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing. "There is this inherent power to it." Read more...

More about Business, Advertising, Social Good, Kendall Jenner, and Pepsi

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