"There's **t really any analysis or metrics or anything really in podcasting," said Julie Snyder, executive producer of "S-Town," a new podcast that follows closely in the steps of "******," the smash-hit that Snyder also co-created. "There's very little that you k**w, so you're really going off of gut instinct."
In the data-soaked world of digital media, podcasting remains something of a bookish alcove in comparison to the rest of its digital cousins. When Snyder and her co-creators sat down to structure "S-Town" — their new true-crime podcast released on Tuesday — it occurred to them that the story might best be served if the entire thing could be posted at once.* Read more...