Spotify this after**on an**unced that it has hit a new milestone, reaching a total of 50 million Paying subscribers. That's up from 40 million in September, suggesting Spotify is growing at a rapid pace despite the surging popularity of Apple Music.
Spotify is Apple Music's staunchest rival and over the course of the last year, the two Music services have clashed several times due to Apple Music's tactic using exclusives to lure new customers. Spotify in August made headlines when it allegedly started punishing artists who agreed to Apple Music exclusives, displaying their content less prominently and offering fewer promotional opportunities.
Spotify denied the claims, but the relationship between the two has grown increasingly heated as Apple Music's popularity grows. Both services are **w testing new features and subscription models to attract new users.
Going forward, Apple plans to use original television programming to entice subscribers, debuting shows like Carpool Karaoke on Apple Music. Spotify, meanwhile, has recently started testing a lossless version of its streaming service to attract audiophiles.
03-03-2017, 07:40 AM
With Apple Music at 20M Users, Spotify Hits 50M Paying Subscriber Milestone
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